Adidas hopes that World Cup boost sales

Adidas a German sporting goods maker is hoping to pull sales out of the gutter for the next World Cup. Adidas CEO Herbert Hainer said he is looking to 2010, when the soccer World Cup is to be played in South Africa, for a boost in sales. The company reported a third-quarter revenue drop of 7 percent, as sales in its sports-performance division struggled. Herbert said that the reason why for this, is that people aren't spending the same due to the finical crisis. Adidas being the second largest sporting goods manufacturer next to Reebok, is hoping that the soccer frenzy boosts sales. By doing this Adidas hopes to outfit 12 of the teams and is predicting a 1.9 billion dollar boost in sales revenue. For the most part CEO Herbert Hainer is staying optimistic as the World Cup is right around the corner.