Coyotes' cutting ticket prices?

The Coyotes with a 10-6 record is competing very well considering financial troubles. But decisions arise to whether they should cut ticket prices and whether Phoenix the right economic place for a NHL team. The team hasn't made the Stanley Cup Playoffs since 2002 which even makes the die hard fans alittle disappointed. The team filed for bankruptcy back in May which is now owned by the NHL has the lowest attendance rate in the league, averaging 9,500 fans a game, according to ESPN. This is a huge drop from its 14,000 fans in 2009. To add on top of that Canadian billionaire Jim Balsillie tryed to buy the team and move it to Hamilton Ontario hoping to revamp the team but was denied by the U.S. bankruptcy court. Sports business experts and Coyotes fans believe Phoenix is less of an NHL market and more of a minor-league hockey market in terms of fans’ demand for tickets and interest in the sport. Phoenix also has a saturated sports market, with four major-league teams, Arizona State University sports, Cactus League and Fall League baseball, two Nascar races and two men’s professional golf tournaments. It is clear that they are going to have to lower there ticket prices to attract new customers and fans back if they ever hope to keep the team alive but that decision is yet to be announced or being taken into serious consideration. Only time will tell.